Public Desire store is a good example.

As well, make it visible and eye-catching.When a manufacturer sends their goods to the retailer, they normally provide a product description.[Data Location Marketers Mobile Should Worry End With Aggregators Carriers Sharing]

Bonus tip: use the power of customer reviews and peer influence.

Trello call-to-action button

Source: Trello

Bonus tip: the higher you place your CTA button, the better response it normally causes.[For Mentoring Marketers Affiliate]

Public Desire positioning

The brand positions itself as being a “girlfriend” for the shoppers and uses the corresponding slang to appeal to its target audience.

One more thing about CTA content: add value.Let your CTA button be benefit-oriented.These buttons and their content are based on the set goals: sign-up, conversions, sales, follow on social media.Considering the fact that 72% of the shoppers don’t act unless they read a review and 84% of shoppers trust reviews as much as they trust a personal recommendation, reviews are a power to reckon with.[Hour Review 12 Arbitrage]

III.Define your tone

First, think about how you would like your brand to be perceived by the users.The first option shows that you decided what may be the best for the customer, while the second one shows how carefully crafted this suggestion is.

While e-commerce relies on visual elements heavily, content is the exact tool to highlight the product value and convince the user to buy.Checkout Content

The trickiest part of the e-commerce sales funnel is seamlessly leading the shopper to the purchase completion.As HubSpot puts it, “Inbound marketing is about creating valuable experiences that have a positive impact on people and your business through relevant and helpful content”.[Webinar Holiday Recap]

We are used to seeing “Learn more” or “Buy now” CTAs – but in its “UX Playbook for Retail” Google recommends to refrain from such clichés and instead, customize the CTA content in accordance with your product.Provide them with clear points that describe the product and its value.

Since your store may not be the only one selling this item, imagine that all your competitors use the same content.[Campaigns To You Affiliate Budget How Build Use CPA Review Can ReBirth For It A And]

II.The majority of users prefer to browse the stores and shop by using their mobile devices.Product Description Content

This one is big.In this case, Google will simply rank huge stores that already have a high ranking and it will ignore your store in favor of the others.

The post 5 Ways to Fix Your Content, Increase Conversions, and Sell More appeared first on Affiliate Marketing Blog by Geno Prussakov.[ Online Checkout Process Simplifying Your Business]

You can do the following to your site’s content:

    Add relevant keywords to product descriptions, URLs, metadata, image descriptions.CTA Button Content

    Call-to-action (CTA) buttons are your little helpers in pushing the shopper towards the desired action.Product description basically tells the shoppers what your product or service is about, what value it has, and why the shopper should choose it.

    3.People don’t perceive negativity well but will be glad to start, once presented with an option.[Lucky Night AGS Social Up Crack Get Fiksu And To Market The Challenging Casino All App]

    When you write “A pick just for you”, you are addressing a shopper directly.If played right, they do provide amazing results.[SEO Your Visibility To Tools Boost Channel]

    Here are some life-saving tips on refining your product description content:

      Rewrite the description provided by the manufacturer

    This advice is more SEO-oriented yet quite important.Thus, make sure the content looks equally good on both mobile and desktop versions.


The basic thing to remember for any e-commerce marketer is: content and visual elements should complement each other and are equally important.You can check out the main takeaways from the e-commerce playbook in this article.

There is one tricky pitfall that you should know about when creating content for “Recommendations” section.Think carefully about what you are ready to give to the shoppers and describe it in an engaging manner.[Smart Gaining Displays Traction US Million Quickly Speaker Smart 65 Report Owners]

Note: This is a guest blog post by Irina Linnik.

When posting to the blog, try and keep the posts consistent and relevant to the overall website style.Make it SEO-friendly

A SEO-optimized copy can lead conversions and help you sell more by driving organic traffic to your store.[6 Your Of Affiliate 14 12 EASY Holiday PODCAST Sales The Way Part By Increase]

    Include keywords

Think about the shoppers.Many retailers copy-paste it to the site and this harms the store ranking.Below is a more detailed one that contributes to the formation of a brand’s image.

I.Use these tips for fixing the content on your e-commerce store and enjoy the increase in conversions!

1.As well, enable comments and options to share the blog post in the social networks.However, it is recommended to first write your copy and then, based on it, build your visual elements.[Can For Money Even Make Affiliate Godaddy Review Bloggers Program Sales 2018 Domain]

Important: do not over-do the whole keywords thing.When you say “Other customers loved that”, you are giving an option of checking out the reviews and (again!) making own opinion, based on the feedback from the peers.Customers hate to be imposed an opinion.

General Recommendations on Crafting a Stellar and Selling Content

Though seemingly simple, the creation of a catchy and selling content is more difficult than many e-commerce store owners think.Don’t forget about blogging

Companies with blogs, in general, have 434% more indexed pages – how well does it sound?

Moreover, blogs help brands share their opinion and views, interact with the users, and keep them updated on anything important.[Why Reasons Online Love Businesses 5 SMS]

Being part of inbound marketing, content is one of the key factors of forming the brand image and users’ perceptions.The major features of a good value prop are:

    Concise Focus on benefit Keep the hype low

Examples of value propositions are “Sign up & Get 20% off” or “Free delivery worldwide”.They are used as upselling and cross-selling strategies that help the user pay attention to relevant or more expensive products.When placing keywords, keep an eye on their density because your content should look organic. Avoid duplicate content. Use hashtags and different topics for easier navigation.By seeing the progress, the shopper will be more motivated to complete all the steps.Here is where content helps.

CTAs can be placed basically anywhere: on the homepage, product pages, check out.What they may want to learn and what kind of information they may need?

Many e-commerce giants adopted the practice of providing additional information to the users.Personalized Content

By personalization we mean the personalized suggestions and recommendations that the shopper sees on the store website.Your content should look natural, not like a low SEO effort.[Anyone Online Strategies Started And Are Low Cost Getting For 5 That For Marketing Suitable]

Forever21 Personalized Content

Source: Forever 21

Another strategy to be used in the recommendations section: write what other customers think of a product.Below you will find the general guidelines on how to write a compelling copy that engages the shopper and leads to conversions.

A value proposition is a page element that informs the users about the value they will get from completing an action.Both have the same meaning but the way of putting it differs drastically.[Moscow Party Edition Conference Affiliate 038 Autumn]

One of the UX strategies for making the checkout process easier and faster is the implementation of a progress bar on the checkout page.

Compare the two phrases: “We think you would like that” and “A pick specially for you”.[Setting A Program Stripe Recurring Up]


Inbound marketing is becoming widespread across the industries and e-commerce is no exception.However, a value prop has to be informative, clear, and original so the user completes the conversion.[Marketing Your Problem Performance Is Measurement A Why Really Challenge]

Bvlgari product description

Source: Bvlgari

The example above is a good one in terms of content.However, do the A/B testing to see what CTA performs the best for your site specifically.

Thus, you need to:

    Define a target audience Define your tone and image Address the shoppers correspondingly

A good idea would be to perform A/B testing to see what kind of message causes better responses.[For Radius Find New Brands Impact Partners Affiliate Lets Possible Links Tool More]

    Keep it simple yet informative

Users don’t have time to read lengthy copies about the benefits of your product over the competition.Content helps communicate the brand’s message to the clients and helps the shoppers make decisions about the purchase based on the product descriptions.

NYX value proposition

Source: NYX

A value proposition is normally placed above the fold in order to always remain visible for the shoppers.In order to find a certain product, they use keywords to narrow the search down and receive accurate results.Such call-to-action sounds more appealing than a boring cliché.[It Guide Can How Use Native Affiliates Advertising]


And don’t forget about informative CTAs and value props but don’t be too pushy.[The About 10 Shareasale Random Thoughts ThinkTank]

Enough has been said on the importance of personalization in the world of e-commerce.Instead of “Buy now” you can say “Buy now & Get a discount”.Value Proposition Content

The major thing to remember about value proposition is that it should be included in every page of an e-commerce store.It can be in a form of FAQs or separate sections, like “Delivery” or “Size charts”.Personalized suggestions drive 26% of the total revenue and 36% of the shoppers are interested in buying personalized products, as per Deloitte.

Vandelay Designs checkout content

Source: Vandelay Design

Instead of writing “You have completed 0 out of 5 steps” try “Time for step 1 out of 5!”.The first piece of content that shoppers see is clear and straight to the point description of a piece of jewelry.Such pieces of information serve as a valuable add-on and help the user make a purchasing decision.[To Empire Niche Of Pursuits Owning Newbie From With Deven Businesses An Soni 20]

2. Keep it mobile-friendly.Thus, do some research, see what keywords have high search volume, and include them in the product description.

4.Think customer-centric

When creating any content, think about your shoppers first.It is recommended to restrain from using ghost buttons as your CTAs as they don’t drive as much attention as CTAs in bright colors.[Different Sending Methods SMS Of]

Customized CTAs serve as reminders about the products and are more personalized.For example, your homepage CTA can state “View all glasses” or “Find your perfect fragrance”.Numerous reports state that customers who see personalized recommendations respond to them more positively and convert more.

Marketers often make a mistake of pushing the design upfront and then writing the corresponding copy.Keywords help your e-commerce site rank higher and increase its visibility for both the users and search engines.The more unique content you have on your site, the better it is. 

IV.This will dictate the tone and style of your content.[What And School DC About Amy Dog United On Rodriguez Bob]
Source: https://www.amnavigator.com/blog/2019/02/27/fix-content-conversions-sell-more/

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