Voicebot says thatÂ the average number of smart speakers per user grew from 1.8 in 2018 to 2 in 2019.
Room for growth. Edison says that smart speaker ownership has reached only 23 percent of the U.S.But by the end of last year, smart displays constituted 13.2 percent of all smart speakers in U.S.This is attributed to “more casual users” buying less expensive devices.Smart speaker market share, the Voicebot and Edison surveys show slightly different figures.
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Two recent reports agree that there are about 65 million smart speaker owners in the United States, with more than 130 million actual devices in use.However awareness is much higher: 223 million according to the estimate.Edison found roughly the same thing.
Source: Edison Research, Voicebot.ai (2019)
Voicebot found that as more people have acquired smart speakers, usage frequency has declined.In 2017, less than 3 percent of smart speakers had a display.That means there are nearly 9 million smart displays now in the market, a more than 550 percent annual growth rate.[And Its Create Program How Conditions Terms Affiliate Agreement To]
Source: Edison Research (2019)
Smart display adoption growing. But while smart speaker growth may be slowing, smart display growth is accelerating.I’m skeptical that this is reflective of the owner population at large.
Why you should care. The most interesting findings coming out of the two surveys are those about smart display adoption and the gap between awareness and ownership.The two reports come fromÂ Voicebot.ai and Edison Research and both extrapolate from survey data.[Top Google CPI Store More Spends Categories And Data Play Installs 60bn 146bn Apps 37mn].And while adoption is reportedly slowing, the gap between awareness and ownership suggests there’s quite a bit of room for growth in the market.
Living room most popular. The most popular locations are living room, bedroom and kitchen in that order, according to Voicebot (numbers exceed 100 percent because of multiple devices in the home):
Living room — 44.4 percent
Bedroom — 37.6 percent
Kitchen — 32.7 percent
Other rooms — 29.4 percent
Dominant smart speaker uses are still not very commerce or marketing oriented.Homes according to the Voicebot report.There’s a lot more room for the market to grow and further adoption of smart displays could alter user interactions with these devices significantly.[Offers Found Includes Search In Drive8217s Google Google For Rebrand Hotels To One]
In terms of U.S.A year later the percentage of daily users had fallen to less than half (47 percent).
In terms of existing use cases, the finding that “ask a question” is one of the most common use cases means that if these devices get better at providing answers, consumers could start doing more product, service or travel-oriented research.Smart displays could dramatically change that in the coming 24 – 36 months.[Google And For Home Rolls 8216interpreter Displays Mode8217 Smart Out]