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You will also need to pay attention to the preferred payment methods in the country.Germans who buy online tend to live in urban areas and are inclined to do a lot of research before making a purchase.Currently, there are relatively few eCommerce merchants in Poland (approximately 15,000), which presents an opportunity for new merchants who may want to capture some of that market.That is why Norway has shown one of the highest rates of cross-border shopping in Europe.The main driver of shoppers’ interest in buying online is a lower price, and Italians tend to take a longer time (on average) to decide on a purchase, often visiting an online shop several times and making wish lists until they finally place an order.

 

Why you must think about localization

One of the great paradoxes of eCommerce is the tension between buyers’ hunger for global goods and their desire for a local, relevant, and trusted experience.They also lead in software, SaaS and online services sales, where they are followed by Italy, the Netherlands, Spain, Switzerland, Belgium, and Denmark, respectively.[Structure Amazon Affect The New You Commission Will]

 

However, in terms of cross-border online purchases, shoppers in Macedonia and Portugal are in the lead (85%), followed by Luxembourg (79%), Switzerland (64%) and Iceland (63%).You should have no issues supporting these payment methods, regardless of which Payment Service Provider or digital commerce provider you choose.

 

However, you must be prepared to adapt your pricing strategy to the local market and display prices in Pounds Sterling (GBP) in your store.In fact, 30% of global consumers rank the site’s experience and trustworthiness over everything else, including price.[For Top Facebook App Installs Report Google Network Follow Apple The]

 

 

United Kingdom

 

87% of the UK’s population has shopped online, and its appetite for new (and sometimes cheaper) products from other countries is growing.Therefore, make sure you provide extensive and clear information about your offerings.And just as you look outward for new markets, customers are also looking beyond their physical borders for their goods and services.That means that a third party pays the merchant for products and services purchased by shoppers, and then collects payment from shoppers after delivery.When they buy from other countries, French customers most often order from the UK, Germany, the USA or China, even though they must pay import fees for any goods bought from outside the EU that cost more than 22 Euros.Keep reading to learn what to take into account if you want to tap into the European market.While PayPal, Visa, and MasterCard are the most frequently used payment methods, many shoppers prefer direct bank or post-transfer (bonifico bancario) payments, so you need to plan for those as well.

 

Language and pricing localization are very important to ensure good conversion rates in Italy, as well as offering interesting features and suitable payment methods.[For Mentoring Marketers Affiliate]

 

France

 

French shoppers demand that all communication is in French, so language localization is very important if you want to crack this major eCommerce market.As a study by KPMG shows, online buyers are increasingly interested and willing to purchase goods from offshore merchants.While shoppers are willing to browse the wares of merchants from other countries than their own, their experience and trust factor heavily in which sites they ultimately choose for their purchases.Selling into that market should be relatively straightforward, taking into account that:

 

    language localization should pose less of a challenge; the customers’ foremost preferred payment methods are credit and debit cards (52%), on the one hand, and PayPal (43%) on the other.Nevertheless, that’s still an effort you might want to make, if you consider that more than 85% of Europe’s population of almost 743 million is connected to the Internet and 38% of all online shoppers in Europe ordered goods from other countries in 2017 (half of those orders were placed with merchants from the EU).

    While credit and debit cards have the lion’s share of payment methods used in France (70%), Cartes Bancaires (CB – 12%) and PayPal (16%) are also very popular.To give buyers the familiar experience they’re looking for, you’ll need to localize each aspect of the buying experience, which includes everything from the payment method, currency, prices, text, labels, and messages, to date and time, phone number, graphics, formatting, punctuation, and addresses.[By Line Lead Management Kosin With Mark Manage Bottom Your]

     

    Germany

     

    To benefit from the buying power of German shoppers, you will need to localize every aspect of your business—not only in terms of language but also with regards to store content and layout, prices and more.However, don’t forget to plan for language localization and cultural preferences, too.

     

    Poland

     

    The Polish eCommerce market is forecast to reach $17 billion by 2020.This will also generate trust among customers, which is at a premium in Germany.[A You Gratitude Of Practice PODCAST HUGE The Thank And]

     

    localization-ebook

     

    The post Selling in Europe – How to Localize Your eCommerce Business for Local Markets appeared first on Rethink Commerce Blog.<

     

    To find out more details about tailoring your digital sales to local markets, have a look at our free eBook, “How to Localize Your Digital Business for Global Commerce”.[How Your App When Mobile Developing Save Money To]

     

    Norway

     

    The combination of high income with high taxes and the consequent high prices across the board has made Norwegians especially price sensitive.And let’s not forget about compliance—for example, the General Data Protection Regulation (GDPR) that came into effect last year now determines how all businesses that operate in Europe (regardless of where they are incorporated) handle people’s personal data.Nonetheless, if you want to sell in Poland, your strategy and tactics will need to be hyper-localized, as 40% of Poles have never shopped online internationally.

     

    Localization

     

    The eCommerce turnover for the region was estimated to reach $681 billion in 2018, and the European Union is stimulating cross-border commerce through such measures as forbidding geoblocking for online shoppers (that is, eCommerce websites in the EU can no longer block visitors from other EU countries).[Links Hide Plugin Affiliate With Thirsty Affiliates WordPress]

     

    What you need to know about some of the biggest eCommerce markets in Europe

    The UK, Germany and France make up almost 70% of all eCommerce turnover in Europe.

    As a digital company, your business is not bound by conventional borders and has the freedom and opportunity to reach customers anywhere in the world.The UK eCommerce market is the third largest in the world, and it benefits from shoppers’ high buying power and the country’s developed digital and physical infrastructure. 

     

    At the same time, French shoppers place great faith in product reviews, so, if you are confident in your offerings, you should attempt to implement customer reviews and ratings in your online store.[Successful To Creatives Ads Lead Store Why App Search Optimization]

     

    But selling across your border is not the same as selling to your home market.PayPal is the second most common payment method (32%), while cards (8.5%) and SEPA Direct Debit (8.7%) follow at quite a distance.

     

    Getting started with localization for selling in Europe

    The above are only a few examples of the market specificities and localization aspects you will need to keep in mind when planning your expansion to European countries.In contrast with the UK, 41% of German shoppers prefer to pay via an Open invoice (also known as ‘pay on account’).[5 In To Make How Your Ways App Likeable Different]

     

    Italy

     

    Italy is the second largest eCommerce market in Southern Europe and, even though Internet penetration is lower than in the countries mentioned so far, eCommerce is growing.If you want to sell across Europe, you will have to plan for the particularities of 50 different national markets, where your potential customers speak 24 different languages.Furthermore, UK shoppers expect great customer service and a seamless end-to-end customer experience, so make sure those aspects of your business are up to par as well.

    .Danish customers are also heavy users of price comparison websites to get the best deals so your pricing strategy in this market will be very important.[Practices Best For Marketing Your Strategy 3 Mobile Ebook]

     

    Additionally, proper language localization may also help you attract customers from Austria or Switzerland, who often buy online from German merchants.

     

    Denmark

     

    Danish shoppers enjoy high purchasing power and return rates are very low, but they dislike advertising and, just like everyone else, want everything to be in their own language.In addition to localizing texts, products and services, special offers, pricing, currencies and so on, you will also have to consider how your business will manage and remit taxes and VAT in each targeted country, as each may have different laws and rules.[Its Results Partners Now Affiliates Horizon Campaign 038 Performance Predict Can For]

     

    While localization is just a part of the overall customer experience, it is an incredibly important one that can go a long way toward establishing trust so important to global buyers.Here’s what you should consider if you want to do digital commerce in some of those markets.
    Source: http://feedproxy.google.com/~r/Software-Business-Blog/~3/BJ6yFmJV3Ro/

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